Power Of Communication

Each of us is a remarkable bundle of talents and abilities and skills. It is this package that defines our career ‘Brand’ on Life’s shelves. Branding is the process of giving your career a unique identity or brand that will make your product or service unique. You have the opportunity to do this for yourself. Like Gandhiji’s brand was non-violence. Your brand should invoke a feeling of recognition and respect among those you interact with. What makes one person and his work, more sought after than others? It is the power of branding, which is a promise of value of the product. It is the combination of tangible and intangible characteristics. Would not you like to be a brand that stands for excellence, dedication and passion? Dr. Albert Mehrabian said that 7% of what we absorb from other’s communication is by words, 38% by tone of voice and 55% from body language. The problem is that so much of our communication about ourselves is written. Video support on the media can certainly enhance impact. Linkedin with 2-3 testimonies would be good for your brand. A website, a face book page, can all do the same for you. • Build a track record of excellence and goodwill • Constantly pursue and share knowledge • Communicate about yourself with stakeholders. • Become an expert on your subject. • Build an extraordinary network • Let everything you do help the community.