Monday 9 August 2021

Building Your Social Capital

We all try to amass wealth, by putting money in fixed deposits, dabbling in shares, buying gold or land or a house. Cold cash in a favourite option. But the latest research shows that social capital could be your greatest asset. An oven (physical capital) or an MBA (cultural or human capital) can increase productivity. In the same way, social contacts certainly enhance the productivity of individuals, teams, families and communities. Anything you own will not really help you, especially during a crisi,s unless you have goodwill, fellowship, mutual sympathy and affectionate interactions with your family, neighbours, friends and work associates. The man who has no social capital, will find no support when faced by financial loss medical emergencies or any catastrophe where he needs a helping hand. Everyday life would be lonely and boring. Those without social capital are more prone to illness. Dean Ornish the heart specialist says that those who have five or more close friends are far less likely to get heart attacks than those who don’t. Though no man is an island, there are four negative consequences of social capital: exclusion of outsiders; excess claims on group members and restrictions on individual freedom. So gather your social network close around you like a warm multi-coloured blanket. Keep in touch on telephone, sms, internet. All of these channels can enhance the most important way of communicating-in-person and face to face.

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