Each of us is a remarkable bundle of talents and abilities
and skills. It is this package that defines our career ‘Brand’ on Life’s
shelves. Branding is the process of giving your career a unique identity or
brand that will make your product or service unique. You have the opportunity
to do this for yourself. Like Gandhiji’s brand was non-violence. Your brand
should invoke a feeling of recognition and respect among those you interact
with. What makes one person and his work, more sought after than others? It is
the power of branding, which is a promise of value of the product. It is the
combination of tangible and intangible characteristics. Would not you like to
be a brand that stands for excellence, dedication and passion?
Dr. Albert Mehrabian said that 7% of what we absorb from
other’s communication is by words, 38% by tone of voice and 55% from body
language. The problem is that so much of our communication about ourselves is
written. Video support on the media can certainly enhance impact. Linkedin with
2-3 testimonies would be good for your brand. A website, a face book page, can
all do the same for you.
- Build a track record of excellence and goodwill
- Constantly pursue and share knowledge
- Communicate about yourself with stakeholders.
- Become an expert on your subject.
- Build an extraordinary network
- Let everything you do help the community.
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