Build your Brand

Each of us is a remarkable bundle of talents and abilities and skills. It is this package that defines our career ‘Brand’ on Life’s shelves. Branding is the process of giving your career a unique identity or brand that will make your product or service unique. You have the opportunity to do this for yourself. Like Gandhiji’s brand was non-violence. Your brand should invoke a feeling of recognition and respect among those you interact with. What makes one person and his work, more sought after than others? It is the power of branding, which is a promise of value of the product. It is the combination of tangible and intangible characteristics. Would not you like to be a brand that stands for excellence, dedication and passion?

Here are some things you can do to become a trusted brand:

• Build a track record of excellence and goodwill
• Constantly pursue and share knowledge
• Communicate about yourself with stakeholders.
• Become an expert on your subject.
• Build an extraordinary network