Each of us is a remarkable bundle of
talents and abilities and skills. It is this package that defines our career
‘Brand’ on Life’s shelves. Branding is the process of giving your career a
unique identity or brand that will make your product or service unique. You
have the opportunity to do this for yourself. Like Gandhiji’s brand was
non-violence. Your brand should invoke a feeling of recognition and respect
among those you interact with. What makes one person and his work, more sought
after than others? It is the power of branding, which is a promise of value of
the product. It is the combination of tangible and intangible characteristics.
Would not you like to be a brand that stands for excellence, dedication and
passion?
Dr. Albert Mehrabian said that 7% of what
we absorb from other’s communication is by words, 38% by tone of voice and 55%
from body language. The problem is that so much of our communication about
ourselves is written. Video support on the media can certainly enhance impact.
Linkedin with 2-3 testimonies would be good for your brand. A website, a face
book page, can all do the same for you.
- Build a track record of excellence and goodwill
- Constantly pursue and share knowledge
- Communicate about yourself with stakeholders.
- Become an expert on your subject.
- Build an extraordinary network
- Let everything you do help the community.
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